If you talk about selling your property at Christmas, some people might say that you’re crazy. If you are uncertain, have look at two of the biggest property portals, Rightmove and Zoopla. They boast some pretty impressive statistics about web views over the festive period. Getting your property on the market now with an online estate agency might actually be a stroke of genius!
Think about what happens as soon as that last mouthful of Christmas pudding is finally swallowed on Christmas Day, the cracker pulled on Boxing Day, the moment that the alcohol haze starts to lift; people go online to grab a bargain! Rightmove and Zoopla are reporting the period between Christmas and New Year as one of their busiest times of year. Christmas Day 2014, Rightmove had over a million visitors on Christmas Day. Maybe people were just testing out their new gadgets, but that is quite a number of hits! Rightmove suggest that for online estate agency, it’s from Boxing Day onwards that property starts to get exciting again after the decline of sales over the start of the festive period, with millions of people visiting the Rightmove site to find their next home.
New Year really lifts the game for online estate agency according to Rightmove and Zoopla. Website hits really make the case for making sure your property marketing is complete and your listing is online all ready to go – nearly 3 million people visited Rightmove on the first working day last January. If you want to sell your property in the beginning of 2016, get the marketing done now with your online estate agent!
Once you have decided to sell your property over this period, you need to consider how you will balance Christmas, if you decorate, and being bah humbug about the whole thing. While your property is yours, the general recommendation is that you get your photographs taken without decorations up. Decorations add clutter to your home and fill up spaces that you could be showing off. Remember too, all of the additional bits and bobs in our homes over December. Things such as extra chairs, presents and food, while essential to the holiday season won’t help to show your home off at it’s best. The other major drawback to having Christmas decorations and paraphernalia up and around your property photographs is that online viewers will instantly know how long your property has been on the market.
Online estate agency gets your property on the market quickly, but do remember that takes a bit of time to consolidate all of the documents required. If you want to sell your property in the New Year, it’s time to start preparing now!
Rightmove and Zoopla get millions of hits over the holiday season. Make sure you are ready for the post-Christmas period as it may be the best time to get your property seen by the ‘right’ buyers. Speak to your online estate agent, isell Properties, now!